Category Archives: SEO

Not An Advert: Torn-Jean Wearing, Open-Collared Hooligan Required, North London

Are you a torn-jean wearing, open-collared hooligan?  My client is a recently launched digital marketing agency backed by a high profile individual which has just received significant investment to grow their team.

Based in freshly carpeted London offices our leadership team have developed an unbelievable white hat ethical SEO product which gets page 1 results and will change the way SEO is done in the UK.

This is an exciting opportunity for someone who has experience getting sites up the pecking order at an agency which is forecasting massive growth in coming years.

Key duties and responsibilities:

  • Delivery of SEO product
  • Delivery of PPC product
  • Attending 2 client meetings in the first month and one per month thereafter
  • Ability to build and rank a site for its brand name an advantage

Our award winning digital marketing agency director has been testing products for more than a week and is now ready to help businesses be top of natural or paid search.

Must have own computer and chair.  Desk and mouse-mat provided.

£25,000 per annum.  Any more and you’re fired.

▶ Apply Now on Company Website

Also required: 10x Telesales Executives – experience with email phones preferable.

(this is getting old now?)

Climb Online Website Launch Odds

Climb Online Logo

Climb Online launches tomorrow.  That’s

“product” ugh.  I do hope this has been thought through in the last 6 months.

Here are my odds.

  • 10-1 site launches with meta noindex intact
  • 15-1 search spiders blocked from crawling entire site in robots.txt on launch
  • 4-3 site contains populated meta keywords tag
  • 3-2 site is accessible both with and without www. URL prefix
  • 3-1 “as seen on BBC” banner on homepage
  • 4-3 massive image of Mark on homepage
  • 3-1 cheesy stock images
  • 2-3 main images without alt attributes
  • 3-1 doesn’t load on mobile
  • 4-1 broken links
  • 5-1 mentions SEO tactics such as directory submission
  • 15-1 link wheel diagram
  • 5-1 “get up the pecking order” appears on the site
  • 4-1 offers “guaranteed results”
  • 3-1 offers three-tiers of package: silver, gold and diamond.
  • 3-1 contains testimonials despite tomorrow being the launch
  • 3-2 contains “about us” page with no details of anyone who has worked in SEO or PPC delivery for longer than 12 months
  • 10-1 contains exact match OBL in footer
  • 1-3 Someone complains about Mark’s use of <h1> tags on Twitter within 2 hours of launch
  • 2-1 more than 5 audits of the site appear online within 48 hours of launch
  • 3-4 gets free press links thanks to massive promotion on license-fee payer funded BBC
  • 2-1 gets a link from the BBC
  • 3-2 FrankPR get Mark on at least three BBC local radio shows this week
  • 1-5 more tweets about Katie Hopkins that Mark Wright tomorrow
  • 1-2 site is still outranked by for its brand name in 2 months time
  • 4-3 sees a mysterious upturn in business
  • 1-3 other £150/month agencies bid on [climb online]
  • 2-1 backlink profile acquires large quantity of exact match anchor text links within 3 months of launch

The Problem with “X SEO Experts Share…” Posts

You know the kind of post:

Free content and Egobait rolled in to one.  Haven’t we had enough of these already?

It’s a numbers game.  Ask a hundred SEOs, get free content out of 30 in exchange for a link back and hope they will share or link to your post.

Unfortunately the catch-all approach has some problems.  Like if you ask the wrong person.  And don’t know any better.  And press publish.

Introducing 46 SEO Experts Reveal their $500 Link Building / Content Marketing Secret (free link for the LOLs).

About half way down the page Kevin Bland aka TheShitSEO shares his thoughts about client expectations for a 6987% ROI, buying 20,000 directory links from Mali, thinking outside the box, building links for fetish sites, demanding links in exchange for Lidl ale and Kim Kardashian’s private blog network.

As a bonus the same round-up also features Neil “only one spot left” Patel who responded to another round up asking for the “best link building strategies that don’t require content” with the gem “why not generate infographics?”. Seriously.

Web Design Hertfordshire SERP – Headline Link Metrics

When I saw Tom from Distinctly Digital had taken a look at the [web design Hertfordshire] SERP in an attempt to see why the sites were ranking as they did I couldn’t resist having a dig myself.

After a quick glance at the backlink profiles of the top ranking sites three main points jumped out at me:

  1. The lack of variation in links pointing to the ranking sites
  2. The strong performance of the #1 site given its anchor text profile suggests it is massively over-optimised, and
  3. As a commenter raised in Tom’s thread, the apparent poor performance of relative to its link metrics

The tools I have used for this analysis are Majestic SEO, CognitiveSEO and Search Metrics.

But first – Continue reading