Category: Working in Digital Marketing

Free SEO

People in other industries don’t provide their would-be clients with “spec work” for free. That would be asinine. So, why do advertising agencies continue to do it?
It’s not a new question. But Toronto agency Zulu Alpha Kilo really illustrates just how ludicrous it is—in the great video below, in which a guy approaches real men and women (not actors) in other businesses and asks them to provide him with a product or service for free, to see if he likes it before committing to more.
via AdWeek

An once they are signed… The Vendor Client relationship – in real world situations

Reporting insights are important

13th January Top Day for Digital Jobseekers

Last Tuesday, January 13th, was expected to be the most popular day this year to search for a new job in digital.  A survey undertaken by Manchester based recruiters The Candidate found that people are most likely to consider their career options on the second Tuesday in January than on any other day in the year – perhaps a case of post-Christmas blues.

The agency polled 100 candidates who contacted them on the second Tuesday of January in 2014 to ask why they were looking for a new position at this time.  The majority (61%) of those surveyed said that a reassessment of their lifestyle after Christmas prompted their search as they wanted a new challenge for the new year whilst almost a fifth (19%) of job searchers had made career advancement a New Year’s resolution.

Judging from my LinkedIn inbox on 13th January digital marketing recruiters are well and truly aware of this fact!

Here’s some Google Trends data for a selection of UK job search terms