“People in other industries don’t provide their would-be clients with “spec work” for free. That would be asinine. So, why do advertising agencies continue to do it?
It’s not a new question. But Toronto agency Zulu Alpha Kilo really illustrates just how ludicrous it is—in the great video below, in which a guy approaches real men and women (not actors) in other businesses and asks them to provide him with a product or service for free, to see if he likes it before committing to more.” via AdWeek
An once they are signed… The Vendor Client relationship – in real world situations
Last Tuesday, January 13th, was expected to be the most popular day this year to search for a new job in digital. A survey undertaken by Manchester based recruiters The Candidate found that people are most likely to consider their career options on the second Tuesday in January than on any other day in the year – perhaps a case of post-Christmas blues.
The agency polled 100 candidates who contacted them on the second Tuesday of January in 2014 to ask why they were looking for a new position at this time. The majority (61%) of those surveyed said that a reassessment of their lifestyle after Christmas prompted their search as they wanted a new challenge for the new year whilst almost a fifth (19%) of job searchers had made career advancement a New Year’s resolution.
Judging from my LinkedIn inbox on 13th January digital marketing recruiters are well and truly aware of this fact!
Here’s some Google Trends data for a selection of UK job search terms
Are you a torn-jean wearing, open-collared hooligan? My client is a recently launched digital marketing agency backed by a high profile individual which has just received significant investment to grow their team.
Based in freshly carpeted London offices our leadership team have developed an unbelievable white hat ethical SEO product which gets page 1 results and will change the way SEO is done in the UK.
This is an exciting opportunity for someone who has experience getting sites up the pecking order at an agency which is forecasting massive growth in coming years.
Key duties and responsibilities:
Delivery of SEO product
Delivery of PPC product
Attending 2 client meetings in the first month and one per month thereafter
Ability to build and rank a site for its brand name an advantage
Our award winning digital marketing agency director has been testing products for more than a week and is now ready to help businesses be top of natural or paid search.
Must have own computer and chair. Desk and mouse-mat provided.
“Publicis Groupe has bought marketing firm Sapient for $3.7bn… acquisition [will] see digital income account for more than 50% of total revenues three years ahead of the group’s 2018 plan.”
– The Guardian, November 2014
About half way down the page Kevin Bland aka TheShitSEO shares his thoughts about client expectations for a 6987% ROI, buying 20,000 directory links from Mali, thinking outside the box, building links for fetish sites, demanding links in exchange for Lidl ale and Kim Kardashian’s private blog network.
As a bonus the same round-up also features Neil “only one spot left” Patel who responded to another round up asking for the “best link building strategies that don’t require content” with the gem “why not generate infographics?”. Seriously.