ASA Adjudication on Claim Resulting from Squidoo Lens

  • In January the Advertising Standards Authority investigated a mail service provider for “making an unproven claim” that they were award winning
  • In their response the mail boxes provider “said they believed that using the term wasn’t misleading because they had been voted top virtual office by ‘Mail Services Finder’ on a website which rated virtual offices in the UK.”
  • The website?  Squidoo.
  • Someone with the username MailServicesLondon made a single Squidoo Lens “Top 10 Mail Forwarding & Virtual Office Company Awards 2012
  • This Lens linked out to only one of the ten mail service providers listed – the one being investigated.

What a coincidence.

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