When I saw Tom from Distinctly Digital had taken a look at the [web design Hertfordshire] SERP in an attempt to see why the sites were ranking as they did I couldn’t resist having a dig myself.

After a quick glance at the backlink profiles of the top ranking sites three main points jumped out at me:

1. The lack of variation in links pointing to the ranking sites
2. The strong performance of the #1 site given its anchor text profile suggests it is massively over-optimised, and
3. As a commenter raised in Tom’s thread, the apparent poor performance of AWDltd.co.uk relative to its link metrics

The tools I have used for this analysis are Majestic SEO, CognitiveSEO and Search Metrics.

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