Now-“dodgy” previously equity-passing historic built links are the biggest threat to brands in 2014.
- Techniques that were common-place a few years ago can now have serious consequences
- Spam thresholds are continually decreasing
- Google aren’t afraid to take action against big brands
- Just because your link profile is cleaner than your competitors does not mean you are safe
- You never know when your link profile could be manually reviewed or reported
- Google will happily strip you of #1 position for your brand name
Here’s how I ranked #1 for someone else’s brand name which has 9,900 exact match monthly UK searches with 45 minutes work and $30. This shouldn’t work.
Magpies are black and white.
A colour shared by penguins and pandas…
(just wanted to get that in before SM day – which should be rather interesting I think…)
When I saw Tom from Distinctly Digital had taken a look at the [web design Hertfordshire] SERP in an attempt to see why the sites were ranking as they did I couldn’t resist having a dig myself.
After a quick glance at the backlink profiles of the top ranking sites three main points jumped out at me:
- The lack of variation in links pointing to the ranking sites
- The strong performance of the #1 site given its anchor text profile suggests it is massively over-optimised, and
- As a commenter raised in Tom’s thread, the apparent poor performance of AWDltd.co.uk relative to its link metrics
The tools I have used for this analysis are Majestic SEO, CognitiveSEO and Search Metrics.
But first – Continue reading
I decided I need a “proper” place to write about online marketing away from my personal blog and the restrictions of my company site, gamble.pm should be it!